Courses

Spokesmodel 101

Ready to build a senior rep team that is strategically designed, profitable, and well sought-after by every high school senior in your area? I'll show you how.

HOPE TAYLOR COURSES

Creating a spokesmodel program can be overwhelming and intimidating...
But it doesn't have to be.

During my last four years of photographing seniors and my three years with having a spokesmodel program, I have learned A LOT about the right and wrong way to do things.

I don't know exactly where you are in your business right now. Maybe you have a spokesmodel program, but you're frustrated and discouraged with how things are going. Maybe you've always wanted to launch a senior team, but the idea of managing everything overwhelms you and stops you in your tracks. Maybe senior portraits are something that you are passionate about, but you have absolutely no idea where to start. Or, maybe you're ready to take your business to the next level and bring in more income with your portraits this year. 
My goal with this course is to walk you through every little thing you need to know about launching and maintaining a senior spokesmodel program. From the initial application to notifying your team, to all of the events and shoots, all the way through your senior clients graduation...I walk you through it ALL. This process should be exciting, strategic and organized - and you shouldn't have to do it alone.

IM IN! Sign me up

Module one

Introduction - Why Do I Need a Senior Rep Team?

Everything you need to know about the importance of having a senior spokesmodel team for your business. This includes how the program should be structured to be most beneficial for your business, how to ensure your spokesmodels will be involved, the timeline of bringing on a new team and the ways to utilize your spokesmodels to grow your business.

Module 2

Module TWO

The Program Structure

So you want to have a senior spokesmodel team. Now what? This module runs through everything you need to know about structuring your program. What incentives to include, what requirements the spokesmodels should have and the spokesmodel team contract. I break down every incentive and requirement I have in place for my own spokesmodel team, as well as WHY each incentive is important, and how to ensure that your spokesmodel will bring in more referrals and more income.

Module 3

Module Three

The Application Process

So you want to have a senior spokesmodel team. Now what? This module runs through everything you need to know about structuring your program. What incentives to include, what requirements the spokesmodels should have and the spokesmodel team contract. I break down every incentive and requirement I have in place for my own spokesmodel team, as well as WHY each incentive is important, and how to ensure that your spokesmodel will bring in more referrals and more income.

Module 4

Module FOUR

The Selection Process

So you want to have a senior spokesmodel team. Now what? This module runs through everything you need to know about structuring your program. What incentives to include, what requirements the spokesmodels should have and the spokesmodel team contract. I break down every incentive and requirement I have in place for my own spokesmodel team, as well as WHY each incentive is important, and how to ensure that your spokesmodel will bring in more referrals and more income.

Module 5

Module Five

The Notification Process

So you want to have a senior spokesmodel team. Now what? This module runs through everything you need to know about structuring your program. What incentives to include, what requirements the spokesmodels should have and the spokesmodel team contract. I break down every incentive and requirement I have in place for my own spokesmodel team, as well as WHY each incentive is important, and how to ensure that your spokesmodel will bring in more referrals and more income.

Module 6

Module SIX

The Events

So you want to have a senior spokesmodel team. Now what? This module runs through everything you need to know about structuring your program. What incentives to include, what requirements the spokesmodels should have and the spokesmodel team contract. I break down every incentive and requirement I have in place for my own spokesmodel team, as well as WHY each incentive is important, and how to ensure that your spokesmodel will bring in more referrals and more income.

Module 7

Module Seven

The Extra Incentives

So you want to have a senior spokesmodel team. Now what? This module runs through everything you need to know about structuring your program. What incentives to include, what requirements the spokesmodels should have and the spokesmodel team contract. I break down every incentive and requirement I have in place for my own spokesmodel team, as well as WHY each incentive is important, and how to ensure that your spokesmodel will bring in more referrals and more income.

Module 8

Module Eight

Utilizing your Senior Reps

So you want to have a senior spokesmodel team. Now what? This module runs through everything you need to know about structuring your program. What incentives to include, what requirements the spokesmodels should have and the spokesmodel team contract. I break down every incentive and requirement I have in place for my own spokesmodel team, as well as WHY each incentive is important, and how to ensure that your spokesmodel will bring in more referrals and more income.

Module 1

What if I told you that you could have...

-A spokesmodel program that attracted over one hundred applications each year?

-A program structure that was organized, easy to manage and FUN for your entire spokesmodel team (without adding extra stress to your business?)

-A program that created buzz about your business each and every year, brought you more business and made your more money? 

-A group of high school senior girls (and guys!) that supported your business throughout their entire senior year (AND made you more money?)

-Access to ALL of my email templates from the entire process - including what to send to parents, how to notify your applicants of who was selected and who wasn't, and more?

-Spokesmodels who wanted to use YOU, and ONLY you, as their senior portrait photographer for their entire senior year - and made all of their friends want to work with you, too?

WHAT'S IT ALL ABOUT?

This course is an 8-module, self-paced online course for senior portrait photographers that want to create a profitable, strategic, well sought-after senior spokesmodel program that builds their business quickly.

From creating the application all the way through the senior graduation - this course covers it ALL. We will break down how to create an online application and get dozens of excited applicants, how to notify the spokesmodel's parents, the best ways to welcome spokesmodels to your team, strategic ways to structure your program and incentives, the best ways to collaborate with vendors for styled shoots and events, how to increase and maintain spokesmodel involvement and more. Want a breakdown of each module? Just click below:

Module 1

Module one

Introduction - Why Do I Need a Senior Rep Team?

Everything you need to know about the importance of having a senior spokesmodel team for your business. This includes how the program should be structured to be most beneficial for your business, how to ensure your spokesmodels will be involved, the timeline of bringing on a new team and the ways to utilize your spokesmodels to grow your business.

Module 2

Module TWO

The Program Structure

So you want to have a senior spokesmodel team. Now what? This module runs through everything you need to know about structuring your program. What incentives to include, what requirements the spokesmodels should have and the spokesmodel team contract. I break down every incentive and requirement I have in place for my own spokesmodel team, as well as WHY each incentive is important, and how to ensure that your spokesmodel will bring in more referrals and more income.

Module 3

Module Three

The Application Process

Now your program structure is in place and your contract is ready to go. This module walks you through every step of creating an application, what to include in your program description, which questions to ask, how to launch your application and how to bring in the PERFECT applicants for your team. We'll cover the best ways to launch your program to gain momentum and dozens of applicants, as well as the ways to build your senior audience before the launch even happens.

Module 4

Module FOUR

The Selection Process

Applications are in - but how do you know who to select, and what do you do next? Each step of the process should be approached with strategy and intention - and that is exactly what we break down in this module. We will cover exactly how to select which seniors to have on your team including what to look for, how to organize your applications and what to do with spokesmodels who don't make the team. Then, we'll talk through how to notify their parents and what to include in these crucial emails (and you'll even have access to my exact templates!)

Module 5

Module Five

The Notification Process

Your team is selected and it's time to let them know that they're a part of your program! This module breaks down the entire notification process: how to notify them in a way that makes them EXCITED, gets them sharing about your program and doesn't cost you an arm and a leg. I'll be sharing all of my secrets for how to collaborate with other vendors, organize the notification process, what to include in your spokesmodel gifts and what to do the day that they're notified to increase excitement and momentum about your business online.

Module 6

Module SIX

The Events

Now you have a team, but how in the world do you organize events, styled shoots and exciting incentives for this group of high schoolers? We will break down each and every event from the entire process: the meet and greet event, mini sessions, senior sessions, styled shoots, group hangouts and more. You'll learn how to organize and structure each event, how to deliver galleries and organize images, the timeline for each part of the process and where to invest your money to see the most growth. You'll also come behind-the-scenes to see MY 2018 spokesmodel mini sessions (photographing 19 spokesmodels in one day!) 

Module 7

Module Seven

The Extra Incentives

Even though you have a program structure and incentives in place, there may be times during the program that you see a lack of involvement and a drop in interaction. This module will break down all of the ways to keep momentum, as well as additional ways to incentivize your team to bring in more bookings and referrals. Things like structuring giveaways, contests and social media announcements! 

Module 8

Module Eight

Utilizing your Senior Reps + Pro Tips

In the 8th and final module I will be walking you through all of the secrets that I have NEVER shared before - including pro tips that I learned the hard way. We'll be talking about all of the strategic ways you can utilize your spokesmodel team outside of the typical program structure - things that will help your business grow and create new marketing strategies. We'll also talk about the best ways to track referrals, educate your spokesmodel team and keep them excited about your business throughout the entire process.

I want my spot!

In addition to the 8 online modules, course Students have access to TONS OF bonus freebies:

Access to ALL slides from each module in downloadable PDFs

Senior Session Questionnaire

Email Template to Senior Spokesmodel Parents upon being selected for the team

"10 Tips to Improve Your Senior Experience" E-Book

Email template for applicants who didn't make the team

Access to my most popular webinar: "Collaboration + Vendor Relationships"

Senior Session Informational Email

Downloadable PDF of my senior program structure: Incentives & Requirements

Access to my very own Senior Style Guide that I send my clients upon booking

WORKSHOP RAVES

“This course is fantastic. I never knew anything about spokesmodel programs until I started following Hope's business. Before this course, I only had a slight idea of what it was all about. After this course, I honestly feel like I'm equipped with absolutely everything I need to start a senior spokesmodel program for my business, like, TOMORROW!! This course is laid out perfectly clear & concise, informational, fun and easy to follow along. You will get everything you need from this course if you're thinking of starting a senior spokesmodel program, I PROMISE! There is nothing like this anywhere else on the market. SO worth it.”

"There is nothing like this anywhere else on the market. SO worth it.”"

-Danielle Dykes

“Hope is an amazing teacher! She has one of the most successful Senior Spokesmodel Programs in the country, and her structure and program model is a game changer. From the Hope I was able to get my Spokesmodel Program up and running in a brand new city after only being there 2 months.” 

" She has one of the most successful Senior Spokesmodel Programs in the country, and her structure and program model is a game changer"

-Arika Jordan

“Hope's Spokesmodel Course gave me the motivation, tools and education needed to begin a thriving AND PROFITABLE spokesmodel program. Hope dives deep and pulls out her play books to share her experiences and personal failures. With all of this knowledge gained from the course I feel like I'm kicking off a brand new spokesmodel program at year three of business instead of starting from scratch! Hope walks you through EVERYTHING and provides priceless templates. I highly recommend this course to small businesses just starting out and even to seasoned photographers looking to revamp, increase their profits and expand exposure.”

"With all of this knowledge gained from the course I feel like I'm kicking off a brand new spokesmodel program at year three of business instead of starting from scratch!"

- Quianna Marie

“This course was amazing! I learned so much and can't wait to incorporate everything I have learned into my Senior Spokesmodel Program. This course is such a game changer! It showed me what I was doing wrong and why my Senior Spokesmodel Teams have not been so successful in the past. Hope thank you so much for offering this course and sharing all of your secrets to having a successful Spokesmodel team!”

"This course is such a game changer!"

–Hannah Willingham

“Prior to this course, I had always seen Senior Spokesmodel Programs as a daunting addition to my business, and was extremely weary about starting a program from the ground up with no experience in Rep Programs. After going through the Hope Taylor Spokesmodel course I feel at ease and confident about launching this new sector of my business, and I'm so excited to implement a Senior Program within my services! I fully believe that this course will help launch my business to the next level.”

"I fully believe that this course will help launch my business to the next level.”

- Gaby Caskey

be a part of one of the most active + fun online communities: 

Registration to the Hope Taylor Spokesmodel 101 Course includes access to the online Facebook community! This community consists of all Spokesmodel 101 students where you will be able to ask questions, connect with other photographers and share your journey in the course! I will be actively involved to answer questions, have live presentations and help you with anything you need along the way. 

This course is for you if...

you are a senior photographer who wants to begin a spokesmodel program

You LOVE photography, but you need more knowledge on the business side

You feel like you aren't Attracting your ideal senior clients

You know that you could be utilizing your senior rep team more in your business and want to know HOW

You are struggling with organization of your spokesmodel  program structure

You feel lost when it comes to how to manage so many seniors at one time

You feel STUCK and don't know what your next step is

You currently have a senior rep program, but you want to step up your game and become more efficient and strategic

you want a sought-after program with hundreds of applications each year

You want to improve your senior rep experience and utilize word-of-mouth marketing strategically

You need better time management and organization skills to get your LIFE back

you want to collaborate with other vendors for your senior events and styled shoots

You need to learn about how to structure a program that is exciting for your models

you want to learn the secrets i've learned the hard way to get seniors involved and keep them sharing about your business

you want to make more money with your senior portrait experience

INVESTMENT + COURSE REgistration

Registration for this course includes lifetime access to the self-paced, 8 module online course in addition to 9 freebie downloads and access to the Hope Taylor Course online community.

If anyone understands the struggle of investing in the right education, it's me. I began my business directly out of high school with no guidance and no mentor - I had absolutely no idea what I was doing. I invested in dozens of workshops, conferences and online courses and I will always believe that my decisions to invest in myself, my dream and my education are some of the biggest reasons my business is where it is today. 
Now, my goal as an educator is to provide you with real, practical resources to help you grow a profitable business built in service and love. This course is intentionally designed to be jam-packed with education that works, and steps that you can take in your business to see change right away. My promise to you is that this course will benefit your business and provide you with real, no-fluff education from the moment you dive in.

INVESTMENT:

One-Time fee of $329 $249

I WANT MY SPOT

Im in! I want to purchase the course

BUT THIs DISCOUNTED COST IS FOR A LIMITED TIME ONLY! 

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